Rheinschmidt Tile and Marble

Erma's Oldest son Lloyd, later started a new business out of the basement of Rheinschmidt Flooring called Rheinschmidt Distributing. Due to the success of Rheinschmidt Distributing, he moved the company and his family to Davenport, Iowa. Unfortunately, like his father, Lloyd also met with an untimely death in 1969 along with his wife Bonnie, and two of his four children, in a small airplane crash. The Rheinschmidt family kept Lloyd's business going for over ten years before helping the manager, Sid Caroll, take the business over.

In 1968, Rheinschmidt Flooring opened their new store on Roosevelt Avenue in Burlington Iowa.

From the year 1968 to 1970, Rheinschmidt Flooring completed it's first two shopping center installations for General Growth Properties, in Iowa. Pleased with the quality of the first two installations, General Growth tried to pursuade the Rheinschmidts to handle the next installation in Colorado Springs, Colorado. Having never traveled that far for a tile project, Rheinschmidts turned down the project. General Growth, however, persisted that Rheinschmidt take the challenge, and offered them a bonus for doing so. The Citadel Mall became the first traveling shopping center for Rheinschmidts, and would shape the future of the business.